(Photo of me and Ben Ramos, the top chiropractor in San Diego)
Before I begin, you (loyal readers) are integral to this experience. Thank you so much for your time and your attention. I appreciate the recognition and will continue to follow the mission of my personal brand to inspire you in a meaningful manner! I truly appreciate that you find me or anything I say… interesting. Also, quick announcement, I will start up a mini-series of blog posts focusing more about my story, especially living with OBPI (obstetric brachial plexus injury) and that experience. Release date is TBD but it is in the works! I even mentioned it on a podcast to hold myself accountable 😉
Alrighty! So marketing (especially digitally on Facebook or Instagram) is simply using tools as a vehicle for communicating your message. For Physical Therapists, we have it easy simply put because what we do works… yet few people inherently know what it is we actually do. In our case, we provide a solid service. Other businesses have it even easier when selling products, especially bicycles (shout outs to Dr. Jeff Moore). While sharing a message is nice, the overall process is what matters most. The secret to that is having a plan and a strategy! The tactics will follow and flow more naturally when you understand what it is you are doing and why. So for PTs who own a private practice, this means demonstrating clearly how seeing a movement specialist can truly benefit the patient. Be proactive! Answer people’s questions! If a famous athlete experiences an injury, why not quickly write up a blog post about it? Check it (shout outs to my mentor Greg Todd)! Guess who draws in traffic and gets more views?
Although I could definitely continue, it is in your best interest to start implementing. Like now! Go for it! As always, feel free to reach out to me if you have any questions! PTs, definitely consider leveling up!
To finish up, Gary Vee is a great example of building up a brand genuinely by freely sharing content and solid advice for real entrepreneurs who are willing to put in the work. Check him out on YouTube (see video below) and maybe you are the lucky one who is called up on the Ask Gary Vee Show. In fact, that’s how I heard about someone who I eventually interviewed on the Capable Body podcast (to be released soon)!